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Bruce hardwood flooring specializes in wood harvested from the Appalachian Mountains range. Wood from the Appalachian Mountain range is prized for its stability, consistency in color, and its clear grain. We ensure your hardwood flooring will have the least amount of flaws, streaks, and knots. Because we significantly believe in quality, over 70% of our products consist of select grade and premium hardwood.​

Bruce Hardwood Flooring

High-Quality Wood Floors • Begin With High-Quality Materials


Bruce is the top-selling brand of hardwood in all of North America. Easily find the perfect selection of luxurious textures, colors, specialty finishes. Providing selections within a vast array of wood species. Bruce is the choice If you are looking for unique, high-quality hardwood flooring.


Bruce engineered hardwood flooring will provide you a look you could’ve ever imagined. Bruce Engineered hardwood flooring is also an affordable option. You can achieve the look you’ve dreamed of with an engineered hardwood flooring at a fraction of the cost of site finished solid hardwood flooring.

Sampling of Bruce Hardwoods

Easy Installation

Call (919) 771-7542 or Submit a Contact Form to Schedule Your FREE In-Home Estimate.

Popular Collections


A solid oak with micro edges and square ends make for a linear look and can also be mixed for random width patterns.


Manchester meets the criteria of Oak, which is one of the most durable materials in hardwood. An Aluminum Oxide finish provides protection needed from everyday wear and tear.


Engineered hardwood flooring from red oak and 3 inches wide best for glue, stapling, or floating installation. Great flooring for any room including basements.

signature scrapeSignature Scrape

For a perfect blend of refined elegance and texture including a variety of colors to choose from, Signature Scrape is the perfect Oak flooring to choose for your home.

Brushed Impressions

A combination of rustic texture and character that captures the feel of reclaimed hardwood by brushed impressions. This is a stable flooring with 10 color stains to choose from.

Natural Choice

Less than 50% of raw materials are needed to manufacture and can be glued directly onto concrete floors. Its strong finish withstands high traffic and daily wear and tear.


These cost-friendly planks are available in two wood species, White Oak and Red Oak. It’s colors accentuate the natural oak graining and character.


This collection includes several wood options and is popular for its lock and fold installation technology. Turlington collection is also great to be installed over Radiant Heat.


Dent resistant traditional style hardwood flooring with square ends and micro-beveled edges. Dark color and satin gloss are perfect for a professional and seamless appearance for your home.


Comprised of oak, which is popular for its rich color, beauty, and durability. The options of rich colors and the width of the planks provide a timeless appearance.

american vintageAmerican Vintage

Dense, durable, open-grained hardwood is resistant to humidity and can be installed on any level of your home. Several colors of stains are available for a remarkable finish.

prime harvestPrime Harvest

Enhance the appearance of any room with the 5-inch-wide planks of quality select grades of North American hardwoods in a variety of stain colors.

Our Service Area Includes:

Cary NC
Raleigh NC
Apex NC
Chapel Hill NC

Hours of Operation:

Monday • 8:00am-6:00pm
Tuesday • 8:00am-6:00pm
Wednesday • 8:00am-6:00pm
Thursday • 8:00am-6:00pm
Friday • 8:00am-6:00pm

*** We Offer Free Quotes For All Projects Over 500 Square Feet